Free Resource

The 27-Point Website Checklist
for Service Businesses

Before spending a dollar on advertising, run your website through this checklist. It's the exact framework we use to audit and build high-converting websites for contractors, coaches, consultants, and wellness practitioners.

27 essential elements—organized by section
Works for new websites and website audits
Includes SEO and lead capture essentials
Applies to contractors, coaches, and wellness businesses
100% free. No tricks. Just a useful resource.
Used by 500+ service business owners

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What's Inside

A Peek at the 27-Point Checklist

Here's a preview of the categories covered in the free checklist.

First Impressions (6 Points)

  • ✓ Clear headline above the fold
  • ✓ Visible call to action
  • ✓ Mobile responsive design
  • ✓ Page loads under 3 seconds
  • ✓ Professional logo / branding
  • ✓ Trust signals visible early

Lead Capture (5 Points)

  • ✓ Contact form on every page
  • ✓ Email opt-in or lead magnet
  • ✓ Booking link accessible
  • ✓ Phone number clickable
  • ✓ Form confirmation working

SEO Basics (5 Points)

  • ✓ Unique title tags per page
  • ✓ Meta descriptions written
  • ✓ H1 headline on each page
  • ✓ Google Analytics connected
  • ✓ Google Business Profile set up

Content & Messaging (5 Points)

  • ✓ Clear service descriptions
  • ✓ Testimonials or social proof
  • ✓ About page with personality
  • ✓ Client FAQs answered
  • ✓ Clear next steps for visitors

Trust & Credibility (3 Points)

  • ✓ SSL certificate installed
  • ✓ Privacy Policy page
  • ✓ Professional email address

Technical Essentials (3 Points)

  • ✓ Images optimized for speed
  • ✓ 404 error page exists
  • ✓ Links all working correctly

Get all 27 points with explanations—free.

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"Found 11 things wrong with my website in the first 10 minutes. Fixed them all and my inquiry rate doubled."

— Brenda K., Business Consultant

"I thought my website was fine. This checklist showed me I was missing a contact form on 4 of my 5 pages. No wonder people weren't reaching out!"

— Mike T., General Contractor

"As a yoga teacher I had no idea what a 'meta description' was. This checklist explains everything in plain language—and I actually use it now."